PLAY VIDEO
A CHANCE TO
WIN DAILY PRIZES &
A GRAND PRIZE OF $50,000
May 28th – September 4th, 2023
How to Enter
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TWIST THE CAP
Twist the cap found on Cupcake and Cupcake LightHearted still wines* to reveal your unique QR code to scan
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SCAN THE CODE
Enter Cupcake’s AR experience to discover travel prizes and destination experiences through the Joy Map
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TRAVEL
Register to receive up to 4 entries per day, all summer long for a chance to WIN DAILY TRAVEL PRIZES AND $50K
100 DAYS OF TRAVEL PRIZES
with a chance to wine daily prizes, weekly experiences, and a grand prize of $50K
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3 DAILY PRIZES
Travel inspired prizes valued up to $300
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1 WEEKLY PRIZE
Destination trips for two valued up to $8K
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1 GRAND PRIZE
$50k for the trip of your dreams!
CHOOSE PRIZES
THAT BRING YOU JOY
WEEKLY PRIZES
GLAMPING ESCAPE IN BOZEMAN, MONTANA
(Up to $8,000 Value)
A NEW YORK STATE OF MIND
(Up to $8,000 Value)
DESERT WELLNESS RETREAT IN SEDONA, ARIZONA
(Up to $8,000 Value)
MUSIC FESTIVAL PACKAGE IN CHICAGO, IL OR INDIO, CA
(Up to $8,000 Value)
SKI VACATION IN ASPEN, COLORADO
(Up to $8,000 Value)
NORTHERN LIGHTS ADVENTURE IN FAIRBANKS, ALASKA
(Up to $8,000 Value)
ALL-INCLUSIVE BEACH GETAWAY IN HONOLULU, OAHU OR MIAMI, FLORIDA
(Up to $8,000 Value)
DAILY PRIZES
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GIFT CARD FOR LUXURY LUGGAGE
($125 value)
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GIFT CARD FOR PREMIUM
AUDIO HEADSET($125 value)
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LUXURY SKINCARE TRAVEL SET
($125 value)
RECEIVE EXTRA ENTRIES
EXPLORE ACTIVITIES IN THE
SUMMER OF JOY AR EXPERIENCE
Click on each activity in the AR experience for an additional entry.
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EXPLORE
JOY MAP -
TAKE DESTINATION
QUIZ -
EXPLORE
WINES
FAQs
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WHAT SKUS ARE INCLUDED?
All Cupcake Vineyards and Cupcake Lighthearted still SKUs except imports Riesling and Malbec.
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DO I NEED TO DOWNLOAD AN APP TO ACCESS THE EXPERIENCE?
Nope! Simply open your camera and scan the QR code and the experience will launch in your web browser. Nothing to download!
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WHAT IF YOU SCAN THE CODE BEFORE MAY 28TH?
SOJ sweepstakes page will go live on 5/28. Before and after the sweeps timeframe, discover year-round under the cap digital adventures such as a Cupcake Winemaker Experience with Jessica Tomei (Feb-May), World of Joy (Sep-Nov) and Joy of Giving (Nov-Dec).
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CAN I USE THE SAME QR CODE MORE THAN ONCE?
Absolutely! A max of 4 email addresses can be assigned per QR code. Consumers can scan the same QR code every day for a continued chance to earn entries to win.
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IS EACH QR CODE UNIQUE?
You bet! More QR codes = more chances to win! You can register your email up to 20 unique QR codes.
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HOW DOES THE PRIZING WORK?
We’re giving away over 250 prizes over 100 days! There will be 3 travel-themed prize tiers, consisting of daily prizes, weekly destination prizes for two, and one grand prize of $50,000 cash to use toward the trip of your dreams!
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ONCE I’VE WON A PRIZE, CAN I CONTINUE TO WIN?
Of course! Keep playing to win a daily, weekly, and/or the grand prize—limit to one prize from each tier.
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WILL THERE BE SOMETHING ON SHIPPERS TO INDICATE QR CODE TRANSITION?
Yes! There will be a “Joy Caps” sticker on the shipper indicating bottles that contain QR codes inside.
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DO YOU HAVE TO PURCHASE TO ENTER?
No purchase necessary for Sweepstakes entry! Consumers will be able to request their own custom QR code to enter. www.cupcakevineyards.com/joysweeps
OFFICIAL RULES + ALTERNATE FORM OF ENTRY »
No purchase necessary to enter or win. Open only to legal residents of the U.S. and DC who are 21 years of age or older. Void where prohibited. The Cupcake® Vineyards Summer of Joy Sweepstakes starts on 5/28/2023 and ends on 9/4/2023. Sponsored by Cupcake Vineyards. See Official Rules for more information.