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Cupcake Choose Joy

Lolla Recap 2018

Lolla rocked it this year, and as the official wine sponsor of the festival for the third year running, we went all in to make every second a joyful one! We brought all the best to the festival, from poptails to temporary tattoos to a wine lounge and outdoor games. We are excited to break it down for you in our recap below, which features *almost* all of our favorite, joy-filled moments!

Looking for a quick rundown? Check out our video!

Some of Our Favorite Moments from Lolla

  • The A++ Music

No surprise here: the music, as always, was AWESOME! Lolla does a stellar job of picking the performances, and this year was no exception. We experienced some of the most rockin’ artists and loved hearing from some up and coming stars…We can’t wait for next year!

  • The Next-Level Drinks

Not only did festivalgoers have access to refreshing glasses of wine, but also to fun poptail combos, refreshing glasses of frosé, and rejuvenating wine carafes! Oh yes, we brought the full lineup this year.

Poptails from Cupcake Vineyards at LollapaloozaFrosé from Lolla 2018Wine carafes at Lolla 2018

  • The Social Scene

This year, we designed a brand new wine lounge, complete with a giant bottle of bubbly, glowing LED signage and much needed shade. The lounge also had fun games like cornhole and giant blocks! We even brought in a digital flash tat printer where festivalgoers could create their own custom temporary tattoo designs! And where there’s fun, there are photo-ops galore! We had numerous photo-worthy areas, including a giant wine bottle and ice pop backdrop that were perfect for all the Lolla social posts and stories imaginable.

The Poptail shop at Lollapalooza 2018

The Mouthwatering Pairings

We came prepared to pair this year…And while we couldn’t capture all of the delicious food and beverage pairings, here’s a snapshot of some of our most memorable:

  1. Chicago Deep Dish & Cupcake Cabernet Sauvignon + Hibiscus Margarita Ice Pop

  2. 1. Chicago Deep Dish & Cupcake Cabernet Sauvignon + Hibiscus Margarita Ice Pop
  3. Chicago Style Hot Dog & Cupcake Sauvignon Blanc + Raspberry Rosewater Ice Pop

  4. 2. Chicago Style Hot Dog & Cupcake Sauvignon Blanc + Raspberry Rosewater Ice Pop
  5. Cake Pops & Cupcake Rosé + Grapefruit Mint Ice Pop

3. Cake Pops & Cupcake Rosé + Grapefruit Mint Ice Pop

We want to hear from you! What did you think of Lolla 2018? Share your favorite experiences with us by tagging @CupcakeVineyards and #ChooseJoy!

March 17, 2023
Cupcake Vineyards, Livermore, CA

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